If sustainability is to gain depth
Sustainability has arrived in strategies, mission statements and communication processes. Art is also increasingly being placed in this context: as visual reinforcement, as a cultural gesture, as a credible impulse. This is where the real question begins: will art remain a side effect - or will it become a space in which debate, friction and new perspectives become possible?
BURN-IN starts at this transition. Not where sustainability only looks good, but where concrete projects arise from attitudes. We do not see the SDGs as a decorative catalog of goals, but as an international framework for thought and action, from which projects, collaborations and resonance spaces can be developed.
This page is therefore not an invitation to symbolic participation, but rather a deepening for companies, organizations, institutions and artists who want to think about sustainability in a cultural, communicative and artistic way.
A sphere of influence between responsibility and the future
The four pillars - and what is built on them
GreenART combines aesthetic quality with social relevance. In the field of tension between ecology, society, economy and culture, projects are created in which art does not stand alongside change, but becomes part of it.
Ecology
Art makes ecological connections visible, tangible and renegotiable.Society
Art opens up spaces for participation, a change of perspective and dialog about shared responsibility.Economy
Art can deepen corporate sustainability, question it and make it more credible.Culture
Art creates resonance where routines freeze and brings movement to questions of attitude and identity.Art as system intervention
A global framework. Many concrete possibilities.
The 17 Sustainable Development Goals are globally compatible and at the same time open enough to connect very different topics, concerns and contexts. This is precisely their strength: they create a common language between business, culture, science, education, the public sphere and society.
For BURN-IN, the SDGs are not a label that is given to a project retrospectively. They are a starting point for questions: Where is there pressure to act? Where is there friction? Where do we need new images, new formats, new conversations? And how can art contribute to turning abstract goals into concrete projects?
Formats, spaces, points of contact
A common space of possibilities opens up between entrepreneurial concerns and artistic forms of expression. Depending on the context, different formats, media and points of contact emerge.
Companies
Artistic positions
How a request becomes a project
Step 1
ConversationWe don't start with a standard package, but rather a shared understanding of the issue, context and objective.
Step 2
FocusWe sharpen the relevant topics, areas of tension and possible SDG references.
Step 3
ConceptBURN-IN develops a suitable format - curatorial, strategic and communicative.
Step 4
ImplementationDepending on the project, we support implementation, communication, activation and further development.
For people and organizations
who want to go further
The company
who not only want to communicate sustainability, values and the future, but also deepen them culturally
Organizations and institutions
who are looking for new formats to make social responsibility visible and effective local authorities, educational stakeholders and public partners who want to shape spaces of change and reach different target groups differently
Artists
who want their work to have an impact on social, ecological and economic issues Cooperation partners from culture, science and business who want to develop interdisciplinary projects with BURN-IN
Cooperation partners from culture, science and business
who want to develop interdisciplinary projects with BURN-IN
What BURN-IN brings to the table
BURN-IN combines curatorial thinking, strategic communication, GreenART expertise and many years of experience at the interface between art, business and society. The result is not standard solutions, but projects with their own profile, clear attitude and precise implementation.
BURN-IN impact areas
We support SDG-related projects from initial clarification to visible implementation - conceptually, curatorially, communicatively and organizationally.
Conception & Strategy
- Clarify concerns and context
- SDG focus sharpened
- Themen verdichten
- Wirkungslogik entwickeln
- Formate strategisch aufsetzen
Curation & Development
- Define artistic approaches
- Design projects and collaborations
- Inhalte strukturieren
- Dramaturgien aufbauen
- Resonanzräume gestalten
Communication & positioning
- Storytelling and text development
- Sharpening lines of communication
- Sichtbarkeit und Anschlussfähigkeit erhöhen
- PR- and content ideas
- Specify the language
Implementation & activation
- Implement exhibitions and formats
- Involve partners
- Accompany communication measures
- Öffentlichkeit ansprechen
- Projekte weiterdenken
Past projects, new perspectives
The previous projects and exhibitions form a reference space for new projects.
12 short films. One question.
Each film is dedicated to one of the SDGs - not illustrating, but questioning. What happens when art does not document, but intervenes? See for yourself.