BURN-IN BUSINESS CIRCLE IV

The fourth BURN-IN Business Circle focused on art transfer and the question of what strategic art can actually achieve in companies, organizations and social contexts. The focus was on art, corporate culture, sustainability, creating meaning and brand - precisely the fields in which BURN-IN has been working with its market-proven Strategic Art program since 2009. The Business Talk made it clear how artistic intervention, classic management approaches and sustainable communication can come together to promote creativity, change corporate cultures and charge brands with authentic relevance.

It is precisely in this condensation that the special feature of BBC IV becomes apparent: the Business Circle became a visible hinge between theory, practice and network. Art branding appeared here not as a decorative additional measure, but as a strategic instrument that strengthens intangible values, can open up new markets and is just as relevant for companies as it is for artists. BURN-IN thus formulated a holistic approach that not only shows art, but also translates it into business, communication and regional development.

Top atmosphere on May 24 at BURN-IN!

Exciting talk with representatives from business, politics and art. Plus: some really interesting starting points for new projects. That's what strategic art can do.

Afterwards, the 4 works for the myki charity were presented. The artworks can be viewed in the gallery until the end of May.

It was an honor to host the event!