Art branding for a business park | Location profile, attitude and spatial identity
BURN-IN developed an art branding concept for MGI Liezen that visibly profiled an established company location and translated architecture, attitude and future prospects into a strong overall idea.
The first part of the BURN-IN art branding project for MGI is about to be finalized. We are delighted to present the latest photos from Liezen.
The newly emerging Business Park, which consists of two building complexes, is already attracting a lot of attention in the Styrian Enns Valley. The part that has existed since the seventies has been clearly brought to the fore by the art project Upwards - innovative thinking - responsible action.
An extension of the art project has already been discussed with the owners and the visualizations for the new building complex have been handed over.
The dual solution (art on both the old and the new building) would certainly be the optimum. More details shortly.
Where locations are supposed to do more than just function, art can create identity, provide orientation and make attitudes visible.
Inspired?
Facts
Art branding for a company location
Art is used specifically to combine architecture, attitude and visibility to create a strong site identity.
Visible profiling of the portfolio
The existing part of the building was deliberately re-accentuated by "Upwards - think innovatively - act responsibly".
Strategic development for the new building
Visualizations for the new building complex expand the project in the direction of a holistic location solution.
Old and new buildings as a common identity
The conceived dual solution shows how art branding can hold architectural development together.
Relevance for companies and municipalities
The example of MGI Liezen shows how art in a spatial context can contribute to identification, visibility and regional appeal.
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