The focus is on art, corporate culture, sustainability, meaningfulness and brand. The holistic approach promotes creativity, changes corporate cultures, accelerates innovation processes, revitalizes brands and communicates them authentically, has a meaningful effect and is therefore highly relevant. The topics of diversity, cultural diversity and sustainability also play an important role in society and companies, as they ensure social peace. This is why BURN-IN has been developing the market-proven and successful "Strategic Art" programme since 2009, combining classic management and sustainability strategies with artistic intervention and focusing on diversity in organizations.