For Transgourmet, BURN-IN developed data-driven solutions at the interface of geomarketing, customer data management and market potential analysis - with the aim of precisely identifying new sales opportunities and measurably optimizing sales processes.
Transgourmet, Europe's second-largest pick-up and delivery wholesaler, relies on our cutting-edge geomarketing expertise.
By strategically linking geomarketing data with the customer base, we deliver new potential customers - with maximum accuracy.
We have twenty years of experience in direct marketing and database management and develop market potential for the Transgourmet Group in Austria and neighboring countries. We also optimize the food wholesaler's customer databases. Trust plays a major role here.
Our expert know-how is supported by our internally developed software tools (duplicate management, data standardization, catalogs), death and relocation databases from Swiss Post) and the HEROLD marketing databases with geotools. This mix guarantees measurable marketing success.
The investments are quickly amortized and have also convinced the Transgourmet Group.
Where product flows, customer proximity and market potential in food wholesale come together, data quality becomes a real sales advantage.
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What makes this project special
Pinpoint geomarketing
Strategic linking of geodata and customer base to identify new sales potential.
Data optimization with a sales focus
Existing customer databases were analyzed, cleaned up and further developed for more efficient measures.
Market potential analyses in Austria and neighboring countries
BURN-IN identified growth opportunities on the basis of data-driven regional and target group analyses.
Own tools and strong data sources
In-house software tools, postal databases and HEROLD Geotools create a reliable basis for measurable results.
Rapid amortization and measurable marketing success
The measures implemented were geared towards concrete effectiveness and economic benefit.