Art in the technological environment | Precision, codes and cultural visibility
With QUIREA, a project was realized that exemplifies how well art and technology can complement each other in terms of content. Together with erpe / Renate Polzer, BURN-IN presented an exhibition in the ORACLE Kunst Foyer that dealt with genetic and technical codes. Twenty works were on display, embedded in a corporate context that, with databases and cloud computing, is itself strongly characterized by structured systems, information logic and the digital future. It is precisely this fit that makes the project so convincing: art is not used here decoratively, but as an intellectually and atmospherically connectable position.
The exhibition opened with a vernissage on January 19, 2016 at 6:30 pm and was on display from January 19 to April 24, 2016 at Oracle Austria GmbH in the IZD Tower, 3rd floor, in Vienna. This gave QUIREA a framework in which artistic work, technological presence and entrepreneurial environment came together at eye level. The accompanying materials - including further information on the artist, the QUIREA work complex, a film reference and a list of works - added additional depth to the exhibition character.
This is precisely where the strength of the project lies: a corporate foyer becomes a cultural resonance space in which innovation becomes not only functional, but also visually and intellectually legible. QUIREA is therefore a strong example of how BURN-IN understands art branding in corporate space - as a precisely curated combination of work, theme and environment.
What makes this project special
ORACLE Kunst Foyer WIen | Vernissage 19.01.2016 | Sonja Dolzer, GF Martin Winkler ,Renate Polzer
When art and technology meet at eye level, a space is created in which innovation is not only conceived, but also culturally visible.
Inspired?
What makes this project special
Art and technology in a content-related fit
The project combines artistic questions with a corporate environment that is itself characterized by data, codes and digital logic.
Corporate space as a cultural resonance chamber
The exhibition shows how corporate spaces can be charged with content and given an atmospheric profile through art.
Curated connection between work and context
BURN-IN creates a framework in which art does not have an additive effect, but is precisely docked thematically and spatially.
Visibility with intellectual depth
QUIREA makes it clear that art can have an aesthetic, intellectual and communicative effect in a corporate context.
Relevance for innovation-driven companies
The project is a strong example of how cultural formats can be credibly integrated into technology-driven environments.
